The Silver Shoes - Set Brief
(Logo, Packaging Design, Tag Line) Brief To choose a piece of packaging from a literary work of your choice and then design and translate the artefact for the present day or a speculative future. Importantly, the product, name and core purpose must remain the same but you can select materials and media that position your selection for a similar, emergent or new audience who could enjoy the benefit of the product. |
Solution
Based of the Silver shoes that Dorothy wears from The Wonderful Wizard of OZ book written by L Frank Baum, The Silver shoe, is a high-end shoe brand dedicated to producing top quality shoes that are suitable for any occasion. The design and concept for the packaging provided subtle links back to story and even references the original illustrations for the book. |
I also considered other ways in which the brand could do good, linking it to the Go Beyond charity with 20% of its profits being donated.
Go Beyond is a charity dedicated to giving disadvantaged young children who face serious challenges a break of a lifetime. They have 2 centres equipped to take their visitors away from the challenges of their everyday life and gives them the opportunity to take part in a vast range of exciting and fun activities. Taking them from the ordinary to the extraordinary, like the experience Dorothy had going from her grey life in Kansas to the bright and colourful world of Oz. The charity also helps people like Dorothy, as she herself was an orphan. |