Bake - Self initiated project
(Product, Name, Logo, Illustration, Packaging Design) Brief Home baking has been in family house holds for hundreds of years, but in more recent years there has been a clear decline in the number of us still doing it. The idea for this project was encourage more people to bake with out the worry of spending out on ingredients that might never be used again but to do so without loosing the fundamental benefits of baking. |
Solution
‘Bake’ a unique baking kit that provides people with the aditional ‘top-up’ ingredients needed to make a more exciting or advanced bake. The design of this project is focused arround a slice of cake and the fact that they proved a taster for new bakes. |
Connections to Mind
When I started this project my main aim was to create a product that would encourage people to try new bakes whilst reducing waste. However through research I became aware of the many mental heath benefits of baking, this lead to the conscious decision not to include the basic cake ingredients such as flour and caster sugar in order to leave something for the baker to weigh out, as the simple act of being in control and weighing out ingredients was a big contributor to helping improve mental wellbeing. Bake will partner with Mind, a Uk based Mental Health Charity, and work with them to ensure anyone suffering from mental health gets the support that they need. One way that Bake will support Mind is by donating 10% of their profits. |